Moderated by Marilyn Repp from the German Retail Association ( HDE ) , four renowned industry experts will take a tightlipped look at opportunity and tendency for the retail barter of the futurity . Keynote speaker Stefan Genth , HDE General Manager , will first address the current situation and development in the retail sector and steer the focus from the challenges to novel perspectives . In his presentation " Retail 2022 : Transformation and Repositioning " , he will also discourse novel consumer demeanor and the tensity between city nerve centre and online platform .
In the metaverse , augmented and virtual reality engineering merge real and virtual realness . These engineering open up countless possibility for the digital space and thus also for new business sector electric potential in retail . In his public lecture , Wenzel , Board Advisor , give a thickset overview of the topics of the metaverse , NFT ( non - fungible souvenir ) , and blockchain and facilitate to assort them for retailers and firebrand . He demonstrates how this can be apply expeditiously and how customers can be accept on a digital journey of find .
tendency expert and diarist Stefan Nilsson will shed light on the megatrend of sustainability from a retail position . What is sustainable , contributes to keep open worthful resources , protects the surroundings or dwell of recycle material is increasingly in demand . In his view , sustainability is the most important purchase criterion of the futurity , and now is the sentence to actively accompany this change .
Just like sustainability , there is no way around omnichannel : omnichannel is " the raw normal " - Judith Büchl , Google Omnichannel Retail Lead , is convert of this . She will present the Google Omnichannel Excellence Study 2022 ( GOES ) and explicate what makes a good customer experience - on-line and stationary - , which retail merchant are already omnichannel pioneers , and what is required for a seamless shopping experience .
The on-line upshot will supply retailer with tips on how to meet or , better yet , outstrip the go up expectations of their customers .
Agenda:4 pm – 4.30 pmKeynote Retail 2022 : Transformation and repositioning : Stefan Genth , Chief Executive Officer Handelsverband Deutschland - HDE - e. V.
4.30 pm – 5 pmHype or future tense ? Metaverse & Web3 for patronage & brand : Stefan Wenzel , Board Advisor
5 pm – 5.30 pmBuy better and make it last - megatrend sustainability and its wallop on retail : Stefan Nilsson , trendstefan - Trend Expert and Journalist ( presentation in English )
5.30 pm – 6 pmOmnichannel is " the new normal " : penetration from the Google Omnichannel Excellence Study 2022 : Judith Büchl , Industry Manager , Integrated Retail Google Germany
The presentation will be broadcast on two channels - in German and English . Pre - registration is call for - once registered , you will mechanically receive the telephone dial - in data link before the free event and can then take part in the presentation . get through here for free enrolment .
For more info : Messe Frankfurtwww.messefrankfurt.com
