It ’s uncharted district for them , but Stef ( 26 ) and Tim Koene ( 35 ) have become horti entrepreneur . After Tim became a co - owner nine year ago , Stef also signed a definitive concord with Beauty Plants . Now , the two brothers are taking over the companionship from their Father-God , Nol , who is retiring at the age of 61 . In seven years , Beauty Plants has grown to be one of the largest supplier of the democratic Mandevilla . " We have no aim of slowing down now . We want to press even hard . "
In four locations in Maasland ( seven hectares ) , Beauty Plants cultivates three flowering pot plant varieties . In add-on to the Mandevilla , also Camellia and Anigozanthos are grown in the nursery . The company has been successful , particularly with the first crop , a blossom tub plant . Due to new introductions , the family business is on a regular basis in the spotlight . Both in 2022 and 2023 , they achieved second stead in the Glass Tulip election .
The brothers need Beauty Plants to proceed to be an innovative company , especially when it comes to stave . Indeed , the two once talked about the ' moth-eaten image ' of the horticulture sector . That range was also the rationality why Tim and Stef had no plan to keep their don ’s party . Tim visualise a career as an designer , Stef had a degree in economics . Nine years ago , Tim still joined to take over the operational direction . Stef followed subsequently , seeing opportunities to implement his commercial ideas in the kin business organisation . Stef : " In the end , we both chose gardening , and we are set to make an encroachment in this sphere . "
Further expanding Beauty PlantsWith Nol as a strategical adviser on the spare-time activity , the two want to further expand Beauty Plants in the coming years . The finish is to become the largest Mandevilla producer in the Netherlands . Stef : " We also require to move towards garden centers by prepare our presentation . And the consumer webshop can surely become even giving . We not only sell plant on that site , we also tell a heap about the product themselves . We also see a future in selling Mandevilla parcel : several Mandevillas together in a pot , with potting soil and hydro grains included . Consumers wish to be take care of these day , and that ’s precisely what we ’ve position up the B2C webshop for . "
" New harvest must impart something"Beauty Plants is not afraid of competition . Tim , the ' polish man ' of the two : " You see the Mandevilla becoming more and more known to consumers . But yield is not growing very tight , it ’s not an gentle product to grow . " There are also plans to add new flower crop to the assortment . " We desire to optimally fill the space in the greenhouse . Currently , our greenhouses are about 25 to 30 per centum empty for several months . We need to aim for the greenhouse to be full 90 , 95 percent of the sentence year - round . Next yr , many products will be tested , and we will draw our conclusions from that . The condition is that the market also benefits from this . We are not agriculturalist who fill the glasshouse just to satisfy it . It must add something . "
For more info : Beauty PlantsStef Koenestef@beautyplants , nl.https://www.beautyplants.nl/
