“ The sunflower is mine , in a elbow room . ”“Rustic sunflowers symbolize gratitude . ”
Quotes from the iconic painter Vincent Van Gogh in letter of the alphabet to his buddy Theo and babe Willemien .
The sunflower connects Takii with the Van Gogh Museum Amsterdam . For 4 years now , Takii has been a lofty partner of the renowned museum . This dandy partnership has led to many joint activities . We have learned so much about Vincent van Gogh ’s work , extraordinary biography and intellectual bequest . Even more than 100 years after his death , he inspired us to broadcast his substance through our Sunflower marketing concept : ‘ Sunrich – van Gogh ’s Favorite ’ .
by Harm Custers – Head of Marketing at Takii Europe
It is a unique co - branding conception between the Van Gogh Museum and Takii ’s helianthus brand Sunrich . With this concept , we reach the heartwarming and reliable message of love , hope and friendship , inspired by the remarkable life and employment of Vincent van Gogh . The concept is ideal for wholesalers , florists and ( online ) retailers who need to create a classifiable and meaty selling campaign around sunflowers with unequalled mental object .
This summer , the ’ Sunrich – Van Gogh ’s Favorite ‘ movement is all about ’ friendly relationship ‘ . Like the friendly relationship , Van Gogh had with the other painter Paul Gauguin . On June 21st,1,000 Sunrich helianthus were handed outto passer - by around the Van Gogh Museum . This time they were encourage to give this helianthus to a loved one as a token of friendship . It was an unforgettable good afternoon full of joy and stories about friendship . A especial video about this will follow shortly .
At the same fourth dimension , the Van Gogh Museum open up its modish summertime exhibition:’Van Gogh and the sunflower ’ . The exhibition point the interesting account of the well - know sunflower painting and the significance this specific flower had for Van Gogh . It can be seen until 3 February 2025 .
Again this demonstrates the force of Sunflowers and the unbelievable potential flowers have to give tongue to emotions or friendships . As Takii we have a strong notion in the marketing conception ‘ Sunrich – Van Gogh ’s Favorite ’ – which add this all together . We do realize that this concept is innovative , ’ out of the box seat ’ and fresh for our manufacture . It involve courage to make it befall . In guild to convey it to the next level , we are searching for additional married person in the chain from breeder to the final consumer . The conception brings great benefit for all pardner involved .
So herewith a call to possible newfangled partners to join : who dares to participate and contribute to this ? As Van Gogh wrote :
“ What would sprightliness be if we had no bravery to attempt anything . ”Vincent van Gogh to his brother Theo , The Hague 1881
For more data : Takii EuropeHoofdweg 191424 PC De KwakelThe NetherlandsTel . : +31(0 ) 297 500 758[email protected]www.takii.eu
