" Until now , others influenced the drift . Now the florists can make their own choices " , says Juan Rodriguez ofHacienda Santa Fe . This Ecuadorian rose grower now also offers his blossom through the Fresh - o - average group and for him , this is one of the major surprising change he discover when using this online platform that was established last year , connecting raiser and florists .
Ricardo Kohn , Juan Rodriguez of Hacienda Santa Fe , Esteban Munoz and Fernando Munoz of Fresh - o - carnival at the IPM Essen 2020 in Essen , Germany .
florist deciding own trendsFairer prices for both sodbuster and florists and supplying freshman flowers are advantages for growers and florists using this chopine . However , Rodriguez notices an extra surprising vantage : Through Fresh - type O - Fair , he offer up all his rose variety and for some mixed bag , he notices an unexpected demand . " In the past , we supplied to importers , not directly to florists . Now , as we issue flowered designers and specialized retailers directly , we see that others were the ones who decide on the trends , not necessarily the professionals in the flowered industry . flowered designers only saw the smorgasbord uncommitted at their provider and made their determination out of this assortment . Now , as we can show our entire assortment to the world , they have more to prefer from during the whole year . And then we see other products getting more care than anticipate , which is great . "
lineal tradeFresh - type O - Fair serves as a channel for unmediated swop between South American farms and qualified specialized retailer in Europe and the US . " We want to be a cock to embrace the unmediated inter-group communication between the floral professional and the Ecuadorian and Colombian floriculturists . We help the farm manage their customer service and we help on destination with tradition duties as well as with the international payment " , says Esteban Munoz , chief operating officer of this online platform . presently , 23 Ecuadorian and 5 Colombian farm bring together and are all together offering a wide range of flowers , include roses , summer flowers , tropical and preserved flowers . Their services and products are exclusively offered for professionals in the floral and cut bloom industry .
Expanding reachFresh - o - Fair was established last yr and is gradually expanding its ambit . Initially , they only connected Ecuadorian growers with the German floral designer , but now , they also supply florist all over Europe as well as certified specialized retailer in the US with Ecuadorian and Colombian products come directly from their producers . In Ecuador , Germany and the US , they have office and before long , they will also open an office in Dubai . On top of that , progressively more growers are joining the weapons platform , which looks forward to uniting those producer with high - quality standards and to contribute to the progress of small producers .
In the next ten days , they are eager to become one of the main contributors in the transition of the stinger flower marketplace to a freshman , more verbatim and transparent one .
For more informationFresh - oxygen - FairEsteban MunozEmail:[email protected]www.fresh - o - fair.com
© FloralDaily.com/Elita Vellekoop
