inquiry agency Motivaction on a regular basis conducts research into consumer behaviour on behalf of the Flower Council of Holland . That proceed them constantly up - to - engagement with consumers ’ preferences , and they can then reply good in our marketing approach path . The current pursuit in our trends was measured at the end of 2020 . Questions based on the views about trends formed part of the enquiry into The Trend Collection Autumn / Winter 2020 . The questions were focused on interior trends in general , and flower and plant trends specifically . The inquiry findings confirm again that trends are a good glide path to inspire consumer with .
International researchMotivaction carried out this enquiry amongst consumers in the Netherlands , Germany , France and the United Kingdom . The respondents were man and charwoman aged between 18 and 70 . Segmentation research had already told us that our target grouping , the Aesthetic Explorer , are concerned in trend - led subject . This study is now also include in other consumer segments .
Differences between the countriesIn response to the question about how interested they are in interiors and aim trends , a quarter of responder on modal indicated that they are very interested . This pct is around 30 % in Germany and France . It was noticeable that in the United Kingdom it is particularly new people age between 25 and 34 who are concerned in these trends ( 36 % ) . In plus , on average around half the consumers in various country are somewhat interested in trends . Only 28 % of respondents indicated that they are not peculiarly concerned in interiors and design trends .
Aesthetic Explorer most interestedWithin the Aesthetic Explorer target group in the four core countries , 59 % indicated that they are very concerned in trends . Another 36 % of them are somewhat interested . This show us that few people within this fair game grouping fail to stay up to date with novel developments in the domain of interior and design .
Inspiration from the workshop storey and TVConsumers in all four countries find design and interiors stirring firstly on the shop class trading floor , followed by idiot box computer programme about homes and interiors . Facebook and Pinterest also leave many inspiring idea , come after by interiors magazines , and the websites of interiors stores . We see few difference between the four rural area here .
From inspiration to shopping10 % of all respondents indicated that they regularly search for beautiful item if they come across them on telecasting , in a powder store , or in a friend ’s home . A much gravid grouping ( 53 % ) also look for attractive trendy products , but less frequently . If we look specifically at the Aesthetic Explorer , 19 % actively research regularly , and over 67 % slightly less oftentimes .
trend in flower and plantsIn response to the question “ Do you conceive that there are trend in flowers and plants ? ” , 27 % replied “ definitely ” and 49 % respond “ possibly ” . In the Netherlands , 39 % of respondents are confident that there are trend in prime and plant . This also employ to one third of the Gallic respondents . For Germany this per centum is 21 % , and for the UK is was 16 % .
Out of the interviewed Aesthetic Explorers , 44 % say that they are sure that there are flower and plant trends . A 5th of them reported that if they have seen a flush or flora course that invoke to them , they will take on it regularly . 68 % of this group said that they would react to it from time to time .
ConclusionAll in all , flower and plant trend are a expert approach to inspire consumer . After all , six out of ten responds to it with a certain geometrical regularity , and amongst Aesthetic Explorers that figure is almost nine out of ten . These are worthful insights for building succeeding campaigns .
For more data : Flower Council of Hollandwww.flowercouncil.co.uk
