As soon as Florensis ' products can be placed in the potpourri , they have been carefully bred and extensively try out . In this article , they explain how this work . You have already read about the cutting production in Africa . Now we plunge into the commercial process . odd what term such as TRI - PRC - STI have to do with it ? How does our Junior Sales Representative Kors set out trials in cooperation with our Corporate Product Managers ? And what novelty think for the range of Marcel of Garden Centre Groenrijk in Prinsenbeek ( NL ) mean ? In the next 2 minute , we will tell you all about the Product Life Cycle .
Testing everything firstIt pop early with a selection that is handed over from our Breeding Department to our Corporate Product Managers . Together with the attempt of our Trial Coordinators , this result in a first phase : TRI , also known as the Trial - phase . In this phase , we test the entire product process from cutting , seed , or Tissue Culture . In addition , this is the moment when the previously selected products and market combinations are further straighten out , for serve you and the market place as well as potential . As soon as we receive the green spark from all knotty department , we will proceed to the next phase .
Do our finding solve in the market?In this next phase ; the PRC , also called the Pre - Commercial phase , we place a limited quantity with a number of selected regular specialists . Through vivid cooperation with these specialised growers , we gather the most valuable culture information , market place opportunities , and the logistical process are safeguard . As soon as all the light go green here too , it is the instant the products show themselves to the panoptic man for the first time . At show like our Spring Solutions Show , FlowerTrials ® in week 24 , but also during our entire Summer Solutions Show from workweek 25 to 34 , these beautiful mathematical product can be see for the first time by everyone and ordinate later on .
Garden Centre Groenrijk is one of our client that is launching fresh product with us . How do they experience this collaboration ? They require Marcel .
" A day our employees really look forrad to is our visit to the one-year FlowerTrials and of course , we never skip the Florensis show garden . We take the products that are innovative in terminus of colour , garden performance and growth substance abuse . Then we make a choice for hanging quite a little , mingle toilet or 12 cm pots . Florensis digest this unconscious process and tight comply the growing appendage and the reaction of the consumer to the end intersection . We experience this cooperation as very pleasant and professional . Florensis think along with us during the whole refinement process , from cutting to end Cartesian product " .
How do your client respond to novelties?“The customer is always happy when they see that our garden eye is fill again with the most beautiful bedding plants . They react sky-high when we have set up new varieties with very dependable garden performance . Of course , we have direct contact with the end customer . If the customer is not satisfied , they add up back to us immediately . This is different for a grower who grows for the trade wind and auction , who is further away from the consumer " .
Marcel goes on : " Novelties are very important to us ; these are the bead for which the client comes to us . We take the customer through the nursery and show the new varieties and give information about all the novelties and better aspect of the varieties " .
What helps to introduce newfangled products to the market?“to introduce new products , Florensis helps with reinforcement such as POS material , like match pots , table presentations with banners and mentions in swap mag . Well known garden programme can also diddle an of import role in this " .
For more information : FlorensisLangeweg 77 - 853342 LD Hendrik - Ido - AmbachtT : +31 78 623 3200F : +31 78 610 4411E:[email protected]www.florensis.nl
