Fleuroselect , the international organization for the ornamental works ’s industry , announces that the FleuroStar Award 2022 - 23 has been present to Petunia grandiflora Bee ’s Knees from Florensis . Hagen Kalläne , Retail and Marketing Manager , and Marjolein Kuyucu - Lodder , International Product Marketeer , take the prize from Fleuroselect President Karol Pawlak and Secretary - General Ann Jennen .
Chair Fleuroselect Karol Pawlak , general repository Fleuroselect Ann Jennen , and Hagen Kalläne and Marjolein Kuyucu - Lodder with Florensis
Petunia grandiflora Bee ’s Knees from Florensis was compete against Alstroemeria Colorita Claressa ( Royal van Zanten ) , Begonia rex SpaceStar Maia ( Beekenkamp ) , Calibrachoa x hybrida Fancy Francy ( Selecta one ) , Dahlia hybrida Hypnotica Rose Swirl ( Dümmen Orange ) , Iberis x hybrida Mermaid Lavender ( Syngenta Flowers ) and Tropic Lantana Ibis ( Brandkamp ) .
The jury comment : " A Modern benchmark for yellowed Petunias and an incredible eye - catching yellow ! One ca n’t really envisage the intensiveness of this people of color in photograph , but when seen in real life the refulgency of the flowers is awing . Its conditions tolerance makes this novelty special , and it has a right presentation in small and bigger quite a little . Petunia grandiflora Bee ’s Knees will extend the color opportunity within the Petunia variety .
The characterization of perfection‘Bee ’s Knees ’ , come up again ? ! The name of the late Petunia of Florensis has been inspired by a standardised American expression show excellence and gamy suitability . This freshman give an copiousness of intensive yellow-bellied flowers , offering a high - impingement show all time of year long . Bee ’s Knees is heat tolerant , thrives in rainy conditions , and maintains its beautiful color throughout the summer . cultivator will take account the owing ramification which ensures nicely fill industrial plant . The masses of intense , yellow flowers are warrant to generate impulse sales at point of sales agreement while consumers will apprize the versatility of Bee ’s Knees . Whether planted in container or in the landscape , the over-the-top garden functioning will excite both tyro gardener and expert landscapist . Bee ’s Knees , the idealistic partner for your remote space .
Alexander van der Kaaij , Dümmen Orange , talks about winning the awarding last class .
Jury control board represent full spectrum of the industryAn independent panel of over 30 expert judge from within the manufacture - breeders , unseasoned plant producers , cultivator , retailers , trade journalists and marketing experts - score the varieties on optical shock at gunpoint of sale and commercial-grade potential drop . Each panel appendage has see the works in close propinquity at one of the eight locations that exhibit FleuroStar entries during FlowerTrials ® in The Netherlands and Germany .
Gerard Werink , appendage of the FleuroStar Jury : " Even though the intercrossed judgement system of the past two years with local evaluator watch the plants in material and the foreign experts take part in on-line screening proved to be remarkably efficient , we are thrilled that this year each member of our external panel could see the physical plants again at one or several competition locations . We are thankful that key role player such as B&Q , Obi , Intratuin , Blumen 2000 , Jardiland , Waterdrinker , Royal Lemkes , and Royal FloraHolland assess our candidates . The diversity and expertness of our jury contribute to the continuous succeeder and integrity of the FleuroStar Award . "
FleuroStar Award Evening hosted by Dümmen OrangeThe FleuroStar Award Evening took place on 16 June at Dümmen Orange in De Kwakel ( NL ) . about 100 guests from a crossing - section of the international industry enjoyed a networking dinner , learned more about all participating varieties and attended the announcement of the unexampled succeeder first - helping hand .
Exclusive selling living for Petunia grandiflora Bee ’s KneesPetunia grandiflora Bee ’s Knees will take in considerable marketing support to flex its go - to - market strategy into a succeeder . In the next year , repugn organizer Fleuroselect will deport a promotional material drive with international trade and social medium and boost the novel winner at trade fairs and industriousness events .
Where one gain ground , the balance have to give up . Apart from Dümmen Orange , there were six other campaigner from stock breeder Beekenkamp , Brandkamp , Florensis , Royal Van Zanten , Selecta one and Syngenta Flowers . An overview of the entries can be found here .
An extensive pic report of the FlowerTrials ( and the GreenTech ! ) will follow here on Monday . Stay tuned .
For more informationFleuroselect[email protected]www.fleuroselect.com
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