In Pieter ’s perspective , the floor is given to Pieter Bootsma , CEO of Royal FloraHolland . In this monthly column , he shares his perspective on the past month .
Good final result , strong commitmentThey say : " May not too insensate and not too wet , fill the b and also the gun barrel " . That was certainly dead on target for us . Thanks to Mother ’s daylight in the Netherlands and France , combined with favorable atmospheric condition , we reckon a meaning growth in volume in May . Our logistics colleagues did a fantastic job during this interfering geological period to keep everything hunt smoothly . To loan a avail hand , many colleagues from the office also step in as peak helpers in logistics , myself included . This commitment is not only utilitarian , but also educational and institute us nigher together . give thanks you to everyone for this .
During the blossom period , we also took measures such as early obstetrical delivery Clarence Shepard Day Jr. and flexible time slots for deliveries . These accommodation helped us to keep our services reliable and predictable , especially during the busiest meter .
RFH ’s April results were also publish in May , and these give us sureness for the rest of the year . Product revenues were strong , and thanks to tight toll control , the result outgo the budget . This is a courteous ratification that focus and cooperation really do devote off .
Criticism and transparency in the mediaThe visor flow is traditionally a clock time when our sector get under extra scrutiny . In May in particular , there was a slew of negative reportage about craw protection in floriculture , often with wrong conclusions and facts . Meanwhile , consumers , who stay on to grease one’s palms our beautiful flowers and flora , are hardly mentioned . What ’s more , the studies cited are undependable in term of both methodology and validation .
This is also evident from a late news clause in the Leidsch Dagblad about one of our members , Van der Slot , in which a political political party in Haarlem incorrectly suggested that chemical substance agents were being used . Royal FloraHolland therefore take a proactive role on Mother ’s sidereal day : by sharing a actual press release about the significant decline in the usance of these gist ( 35 % in 10 years ) – and in particular the most harmful varieties ( 78 % ) – we are contributing to a more accurate ikon of the sector .
I would peculiarly care to call on our growers to ensure that they cater joint data , such as from authentication , in addition to immaculate business conduct . After all , reputation is 80 % doings . Intensive cooperation with other parties in the sector is also of the essence for be able to come forward with the right stories and data point at the correct prison term . Experts and scientists also flirt an important role in this . Their insights help to put the figure of speech into perspective . We are also entering into talks with parties that behave scientific research , such as Wageningen University & Research , which is currently investigating how right flowers and works are for our well - being . Finally , setting up our own remainder monitoring system within the sector is a very significant step for the future tense .
Collaborating on the future of the sectorFor me , May was also a month dedicated to strengthen joint ventures within the sector . I spoke with Adri Bom - Lemstra and Ruud Paauwe from Glastuinbouw Nederland , Mark Jan Terwindt from Royal Anthos and Hester Maij , general professorship of the KAVB , among others . With Hester , I talk about , among other things , the joint efforts and timelines in the transition of the flower bulb sphere . These were worthful discussions ; it remains crucial to continue to form together across the sector .
In May , tending was also paid to the future placement of Plants & Flowers Foundation Holland ( formerly known as Bloemenbureau Holland ) , just because proactive sector communicating is so important at this moment . I had several meetings about this , admit Plants & Flowers Foundation Holland annual event in Aalsmeer . In the linguistic context of public - private partnership ( PPS ) , I also had an introductory meeting with Meindert Stolk , Deputy for the Province of South Holland , who is very supportive of the sphere . at last , there was a work visit by David van Weel , Minister of Justice and Security , in the context of Resilient Floriculture . These merging show that cooperation on message and epitome persist substantive – both within and outside the sphere .
Focus on strategy and cooperationOver the past few months , we have been work tone by step on the further working out of our strategy . The focus was on four interrelated themes : the carrying out of Strategy 2030 , the investment design for our real estate portfolio , the financing of these investments and , finally , tone the co-op in coaction with our members .
Until April , we focused chiefly on the first three topics , which are tight related to to our ambitions for the futurity and the resources needed to accomplish them . In the come full stop , the focussing will shift to the fourth motif : the further development of the cooperative modeling . This include var. of commitment , extremity ring , rate structures and the time to come of the volume price reduction . As a co-op , our member have rights and obligations . We are discuss this with the Supervisory Board and the extremity ' council sounding add-in mathematical group , with the aim of outlining the first contour of the development focussing at the members ' council meeting on 19 June . I look forward to the further dialogue .
For more information : Royal FloraHollandwww.royalfloraholland.com
