On April 24th , the 13th edition of Euroflora , International Exhibition of Plants and Flowers recognized by AIPH – International Association of Horticultural Producers began . At the Arena Leccio , in Piazzale Kennedy of a completely reanimate Levante Waterfront , the follow masses spoke : the President of Porto Antico di Genova Spa Mauro Ferrando , the Secretary General of the Chamber of Commerce of Genoa Maurizio Caviglia , the Vice President of the Region and Councilor for Agriculture and Horticulture Alessandro Piana , the Acting Mayor Pietro Piciocchi , the President of the Liguria Region Marco Bucci , and the President of AIPH Leonardo Capitanio .
The very human and fond memory of Pope Francis , a true lover of nature , was the assumption for the passionate and timely speech by the President of Porto Antico Mauro Ferrando : " This thirteenth version is in reality the first of a unexampled geological era - the chairwoman underlined , retracing the farsighted history of this brilliant and original case , starting from the remote 1966 : we have return to the past tense , but with a large leap into the future . It was an over-the-top allegiance for which course credit must be given to all the floriculturists and the M of people involved in the construction of this great show , which requires enormous and often obscure work . A show that involves the metropolis and the soil for a 360 ° welcome " .
" Euroflora is one of the symbols of Genoa and Liguria , it represents tradition and at the same time the desire to look to the future – the words of President Bucci . The return to this historic location that has been recuperate thanks to the waterfront project is also an image of the metropolis ’s Renascence . It is the merited recognition of those who worked both on the conception of the newfangled Foce orbit and on the training of this edition " .
Euroflora 2025 is making space for itself on a triple and forward-looking area that compound the symbolic colours of Genoa : the blue of the sea and the common of our lungs and the hinterland between installations on islets and privileged viewpoints - pronounce the play Mayor of the Municipality of Genoa . It is a anthem to renewal starting from the Levante Waterfront which offers salient views celebrating a very gamey tone floricultural production , new hybridisations many of which are made in Liguria , many coinage of plants and bloom , a unripened , environmentally friendly , slow and international touristry . Genoa is once again the European center of this sector and it is doing so in a widespread way , in the various neighbourhoods and in the related result , including the Rolli Days , sold out in just a few days . An event in which we bring our memory of Pope Francis to whom the Municipality of Genoa and Aster have dedicated the ' White Panorama ' inside the Palasport : a set of very ticklish flowers like those he loved in the Vatican Gardens or that have been named after him over the days as a symbolization of joy and simpleness . I therefore give thanks Aster , which spiel a fundamental function in the design and construction of the expo space of the Municipality of Genoa , and all the operator who have carried out a powerful work with passion and professionalism " .
For the regional vice president Alessandro Piana " Euroflora - " It is a further winner of our area , which want to enter with the initial settlement , an immersive experiential journeying through the colors and flavors that characterize Liguria , and then inside the Blue Pavilion with a sort of village that represents the artisanal and commercial-grade and also agricultural activities of Liguria " - with a thank you to the floriculturists who have been working for month to package flowers and plants present in the Ligurian stand .
Maurizio Caviglia , general secretary of the Chamber of Commerce highlight that the floriculture sphere in our region is a very important sector , with excellence at national and international grade and for this very reason as a Chamber of Commerce we have organized b2b meeting chance for the sector ’s workers and an chance to heighten our excellency " .
Particularly proud to be at Euroflora , the Italian president of AIPH Leonardo Capitanio : involvement in event like this testifies to the note value of Italian nurserymen on the external scene . Today Italy has a spot of honor in the outside parterre of our sector , because the union of all Italian nurserymen is 2d to none on the globe scene "
In the afternoon , the datum from the Observatory on the Italian horticultural sphere carried out by Nomisma were released . The study focused on the outdoor cosmetic sphere , but with tending to the production of fruit trees and citrus fruits , snap the Italian supply chain 17,490 companies dynamic in Italy , with 54 % of companies specialize in horticultural production , 26 % in industrial plant reproduction and the persist 20 % in the forestry and redolent and pharmaceutic industrial plant sectors . The observation tower records , for 2023 , an export of these specific sector equal to 1.2 billion euro with a +5.4 % equate to the previous year . More than 60 % of company put on sustainable agronomical practice , only 19 % access public financing tools for the green transition , highlighting a gap to be filled . On the innovation front , 705 % of company have already invest in technology for piss and vigour efficiency , however only 15 % usance forward-looking digital tools such as intelligent sensor , drones or predictive poser . The subject ends with operable marriage offer - " to relaunch the competitiveness of the sphere , access to credit , digitalization , training and international promotion " - fix the president of Anve Luigi Pagliani .
The issue , which will open to the public from tomorrow until Sunday 4 May , presents itself as one of the most hoped-for events of the class in the city of the Lanterna , in a display of ravisher , research , innovation and productivity , which starting from the excellency of the horticultural sector , national and international , ranges from landscape painting architecture to environmental sustainability , from witting tourism and the in effect technologies in the world of research .
The Euroflora project , plan by the architect Matteo Fraschini for Urges - Gruppo Valagussa , unfold between art and nature : along the road , installations designed specifically provide visitors to rise above ground level to enjoy an overall persuasion of the effect : the " Mirador fiorito " overlooking the ocean in Piazzale Kennedy , the 140 - metre pedestrian bridge in the Blue Pavilion , three origami that freely re-explain the public figure of the canvas , the peak ( the strelitzia ) and the fishing mesh , enhance , in the eyes of visitant , the set of installation .
Euroflora stretch over a surface field of 85 thousand straight meters , for an exhibition area divided into five main zone : Piazzale Kennedy , with its 30,000 solid meters ; the Palasport ; the ductile structure of almost 10,000 square beat indoors ; a significative marine area , of10,000 substantial meters with its 60 piers , 3 islands and 10 drift gardens ; the Blue Pavilion which develop on two storey of 20,000 satisfying meters each . The ground floor is characterized by the aforementioned " Origami Rete " and the raised walkway , while on the first floor the show of flowered compositions , cut flush and collections of bonsai is ready , thanks also to the presence of tell apart and authoritative passe-partout florists and floral designers including Federico Silvestri , Fabrizio Panone , Silvano Erba , Jessica Tua , Marina Bulatova .
On the outside level , in addition to the engagement from France and Holland , the match Floralies de France , Nirp , and the Jardin Exotique of Monaco with its splendid specimen of succulent plants are quick to amaze visitors , and outside Europe the monumental thenar of Florida , with Thailand and the novelty of the belittled Himalayan realm of Bhutan . Euroflora 2025 is a return to the future - because it offers a motley and width of spaces , as was only possible in the remote past times , quad that allow the display of every type of works and the return in deluxe style of cut flowers , floral arrangements and bonsai , 4 arenas for meetings , shows and workshops as well as 5 rooms for conference , technical meeting and negotiations . Like the B2B ones that starting from Saturday 26 April , and then on 27 , 2 and 3 May , will take place in the Agapanthus room , on the mezzanine floor of the Blue Pavilion , curated by ICE , with the expected presence of over 60 top buyers from mature market , Eastern Europe , the Adriatic seashore and the Middle East . For the first time in its history , Euroflora is consecrate the entire daytime of 28th April to accredited professional hustler who will have give spaces uncommitted for meetings between producing companies and vendee , while on the same day the Genoa Chamber of Commerce is organizing a delegation of Gallic buyer who will meet Ligurian agri - nutrient companies .
Among the new features for 2025 is the Egyptian Museum of Turin , in Kennedy Park , with the Reconstruction Period of a pleasure garden from ancient Egypt dating back to the so - call New Kingdom ( 1539 - 1076 BC ) . For the first clock time , the Cinque Terre National Park Marine Protected Area is participating in Euroflora , bringing to Genoa , in the heart of the most important external horticultural exhibition , an evocative and little - sleep with story : that of the " other Cinque Terre " . And again , the extraordinary presence of the Italian Institute of Technology with some of the innovation developed in the field of honor of husbandry 4.0 , sustainability and bio - inspired technologies from works and seed . Still in the technological arena , on display on the ground story of the Blue Pavilion is the space glasshouse design by Space V with the coordination of astronaut Franco Malerba and the submerged biosphere of Nemo ’s Garden , while the Biodiversity Department of Pieve Santo Stefano of the Carabinieri Forestali and the foresters of the Cites Carabinieri Nucleus are ready to be authentic beacons in the service of protect plants and animals and in the competitiveness against poaching and illegal sale .
A ocean of initiatives are on the launch inking pad to spread across the four Arenas perfectly tested to host events , demonstrations and argumentation . The Palasport , a " mythical " lieu of Euroflora , set up by Aster on the theme of the four season , offers an original visual impact , thanks to a prospicient serial of reuse and 100 % recyclable cardboard tubes and a drawing on the earth of six petals corresponding to the celebrated exist toroid .
On April 24th , to further test the pulse of the sector , the research by Coldiretti carried out with the CNR , " From the timber to the urban center : the leafy vegetable that heals " was presented , an opportunity to continue to reflect , in the presence of the Minister of Agriculture Francesco Lollobrigida and the interior prexy of Coldiretti Ettore Prandini , on the value of K as a tool for healing , regeneration and collective well - being . And then , off to the circuit of Italy among the best floricultural productions made in Italy , from Liguria to Piedmont and Lombardy , from Tuscany to Marche , from Campania to Puglia and Sicily with item-by-item presences of some of the best Italian floriculturalists , universities , collective coordinated by Associations of producers and Regions , the verbatim involution of the Ministry of Agriculture , Food Sovereignty and Forests , Coldiretti , Confagricoltura , Anve - Associazione Nazionale Vivaisti Esportatori , Federfiori , AFFI and ANCEF .
A reflection on the theme of this 23rd Edition of Euroflora – Nature makes space – which does not lay off , and continues , among others , on April 29th , with the conference of CONAF- National Council of Agronomists and Foresters entitled " Cultivating and deal for a immature future tense : sustainability and gender equivalence " and on April 30th with the seminar of Confagricoltura " The future of floriculture between inquiry and world markets " with the presence of the national president , Massimiliano Giansanti , the frailty president with responsibility for farming of the Liguria Region , Alessandro Piana , the head of Ismea , Masaf , CREA Off , the special companionship of the Chamber of Commerce of the Ligurian Rivieras and the University .
Another crucial novelty is the Euroflora Incontra events , four unmissable meetings with four look well - known to the worldwide public , scientific communicators of the calibre of Stefano Mancuso ( Thursday 24 ) and Mario Tozzi ( Monday 28 ) , well - known design such as the orchestra conductor Peppe Vessicchio ( Tuesday 29 ) and the journalist and TV host Federico Quaranta ( Saturday 26 ) . There will be two more meeting with the spaceman Franco Malerba on place technology for the sustainable production of plant - base food , on 24 April and 1 May , while Silvia and Antonio Ricci , owners of Villa La Pergola in Alassio , will talk on Saturday 26 in the Gardenia quad .
Euroflora proffer the best of itself to child , with a copious programme of initiatives designed to cultivate a love life of nature and promote environmental sentience . Starting tomorrow , head to the first storey of the Blue Pavilion to embark on the educational lead on the aliveness cycle of nurseries , with sensorial activeness and an ecologic plot of the goose by the Biodiversity Department of the Carabinieri Forestali , and then go to touch with your own hands the many finds confiscated from illegal traffickers of brute and plant species , in the sphere of the Carabinieri Cites Unit , also on the first level of the Blue Pavilion . On the land floor , starting on Saturday 26 April , the Confagricoltura nursery will host a series of workshops and educational romp activities scheduled for the picayune I , with " Flowers , colouring , art and nature " , while Iren , the main presenter of Euroflora2025 , in the area in front of the Palasport , will afford on Friday 25 with its educational workshops consecrate to creative recycling . The educational and grooming role of Euroflora is historically expressed in the collaboration with the Marsano Agricultural Institute of Genoa , while we will have to wait for the awards ceremony of the contest " Nature makes space … at school day ! " organized in collaboration with the Regional School Directorate of Liguria and the Blue District and has the disdain of the Representation in Italy of the European Commission . Many other environmental laboratory first step will be organized by UNICEF , Altromercato , Euclipa , the Cinque Terre National Park , the All Academy Cultural Association , the Castello D’Albertis and Ligurian Archaeology museum . " Mushrooms , a treasured resource for the forest and beyond … " is the title of the manoeuvre tours in the Isola Giardini area , while the Collettiva dei Fioriti Liguri will host workshop for children ennoble " fry meet flowers " .
Opening 60 minutes and ticketsEuroflora will be open every day from Thursday 24 April to Sunday 4 May from 9 am to 7 post-mortem .
The prices of the slate , for a fixed date , are : Full Ticket : € 25.00 + € 1.50 presaleReduced tag : € 18.00 + € 1.50 presale ( rate valid for those born between 2025-05-02 and 2025-02-28 and for handicapped masses with a disability between 67 % and 99%)Groups : € 22.00 + € 1.50 presale – the " groups " rate is useable for cumulative purchases for at least 25 people ( every 25 pay visitors receive a complimentary ticket).By choose the " Re - booking " pick at the time of purchase , it is possible to alter the date of the sojourn at any time . Free admittance for handicapped people with certified disability adequate to 100 % + companion ( if formally provided for ) ; children born from 2025-01-12 onwards ; group fellow traveller .
For more info : Euroflorawww.euroflora.genova.it
