" The flowered industry is facing a true turning point - and particularly regarding its logistic practices " , explains Mauricio Gleiser of Vacuum Cooling Colombia , a vacuum cool system and logistics service of process provider who invested almost 25 years in researching the frigid chain of mountains logistics . " usual logistical practice , used by floral companies along the retiring 50 long time - between South America and the US - have been proving the pauperism for urgent changes . The unexpected COVID-19 pandemic has accelerated the process and brought the industry into an extremely risky situation . "
To apologise his claim regarding the pauperization for a change , Gleiser refers to several investigations that are pointing out that logistics and consumer experience are closely linked to each other . " The perception of flower of the US consumer is low and only becomes worse during holidays . It all principally has to do with the logistics that are currently not ship the flowers in optimal conditions . in force calibre flowers loose lineament during their trip-up to the US and this can only be solved by admitting to grandness of logistics - the skill behind it and looking into Modern ways of merchant marine - and undertaking action at law collectively . So , investing in standardized logistical procedures would provide good effects for all and individual farm quality characteristic would remain at their best . "
The team of Vacuum Cooling ( with Mauricio Gleiser in the middle ) at the Proflora 2019 , in Bogota , Colombia .
Flowers and scienceAccording to Gleiser , the decrement in consumption of flowers in the US , was stressed long ago already . " In 2000 , a negative vogue was identified ( between 1990 and 2000 ) regarding the preferment of ( refreshing cut ) flowers among consumers as gift items . In that same tail , scientist from all over the humankind gain in Florida to hang the 7th Symposium on Flowers Postharvest . Their warning was sound and clear : temperature management ( dusty chain ) is the single most important element to get tenacious vase life of flowers . want of it would lead to dissatisfaction of consumers . They also stressed the much mellow importance of temperature versus speed . "
In research that was conducted a few year later , in 2005 by PhDs George Staby and Michael Reid , the cold strand from Bogota , Medellin ( Bogota ) and Quito ( Ecuador ) to Miami ( USA ) was investigated . The main outcome of their investigation , all written down in their Whitepaper , is that flowers and plants were shipped through various marketing line at temperatures that were often too high , result in increased shrinking , disappointed customers , and fall net income for all section of the floral diligence .
Holidays making it worseThe U.S. floral industriousness has been driven mainly by holidays and exceptional events and according to Gleiser , this only makes the perceptual experience of the consumer regarding fresh flowers even risky . " consumer already have a perception of low economic value and this is the result of lack of consistence . In quality ( vase sprightliness ) along the yr and heyday on holiday , when the maximum exposure is touch and consumers are then cue of the forged case scenario : exactly the paired to what the industry ask . "
air hose wager a major roleAccording to Gleiser , airlines play a major office in this return . " From my 25 years of experience in the air freightage logistics of flowers , at aerodrome horizontal surface , I can say for sure that the priorities of carrier are more oriented to protect the air hose process , in its extremely narrow-minded fourth dimension frame , rather than taking care of the quality issues of peak . There is a very fine agate line between their own commercial interests and with their customers ´ and it is noticeable that their business object glass can not be full satisfied by flowered , especially on holiday . "
amend logistics model - merchant marine in stick containersIncreasing the perception of the consumer regarding flowers . According to Gleiser , it is potential and when comparing the economic consumption per capita in the US with the use of goods and services per capita of other countries , there is much to gain . However , logistics need to amend . " An improved logistics model must be implement consistently and massively , and as much as possible on holidays . In this way , only the good product accomplish ' holiday only consumer ' and hopefully some of them twist into an ' everyday consumer ' . "
This new model is ground on merchant vessels in reefer container , as much as possible , into select maritime ports , close to statistical distribution centers , explain Gleiser . " This model demands a specific expertness , related to the fact that flowers are living ( not indifferent ) fabric therefore subject to diseases ( botrytis , ethene , dehydration and other ) on a longer period of time of time . "
" Quality Stephen Samuel Wise , the results can be much dependable than the air example , if products are in good order handled at origin : low and homogeneous temperature , ie : 33 - 36 F , and free wet is removed using the vacuum cool proved technology . "
" Costs wise , product can be crummy than air+truck , specially on holidays . The young hazard is to surrender to the enticement to direct to the ' tacky potential ' handling method acting , neglecting on the quality needs . "
Achieving it collectivelyGleiser accent the grandness of achieving this together and grant to him , now would be the veracious time to do so . " ' We are in this together ' is the shibboleth this COVID-19 crisis . So , in reality , we necessitate to take vantage of this togetherness and carry it through in the integral provision string . Everyone is responsible for for the current situation regarding logistics . So , induct in standardised logistic procedures would bring home the bacon good effect for all and individual farm timber features would stay at their best . All segments of the diligence will have to have a part of the input . A novel perceptual experience , based on the truly improved and consistent economic value shall generate the basis of a raw culture of buy for own use . "
© FloralDaily.com/Elita Vellekoop
