put in in 2017 , the GGN Label of GLOBALG.A.P. is quickly gaining adhesive friction in the floriculture industry . presently , this recording label that create a verbatim link between the farm and the consumer , has 415 profile online and is anticipate to raise even quicker in 2021 as , earlier in the year , they introduced an opt - in on the manufacturer grade , allowing manufacturer certified under anequivalent benchmarked schemeto also utilize the GGN label . moreover , in 2021 , the GGN recording label will focus on the recognition of social modules in theFSI social basketfor the use of the GGN label , which will further void duplication for producers .
Sarah von Fintel GGN Label Floriculture Commercial Manager , GLOBALG.A.P. c / type O FoodPLUS GmbH
Direct liaison between consumer and farmsThe label can be used on pot plants , blossom or plant organisation , flower bouquet , and Christmas Sir Herbert Beerbohm Tree , but what does it stand for and how does it work ? In short , it is a visible labelling for ware from responsible cultivation and bring home the bacon a unmediated link , and therefore transparency , between the consumer and the farm , explains Sarah von Fintel , GGN Label Floriculture Commercial Manager . " The label comes with a GLOBALG.A.P. Number ( GGN ) , a 13 - figure recognition number or a QR - codification which is arrogate to each manufacturer or manufacturer group with a GLOBALlG.A.P. corroboration or a certification of an tantamount benchmarked scheme . When filling in the turn at the on-line portal vein www.ggn.org or scan the QR - code , the consumer will be redirect to the respective farm profile at theGGN Label Platformthat provides more information on the farm ’s size , localisation , age and website . "
Why the GGN Label?Why should a grower , packer or retailer choose for the GGN recording label ? Von Fintel : " The label is a tool to increase and cement trust . The retailer can adjudicate to use it to establish their strong commitment to ensure the good calibre for their client by buying and selling blossom and ornamentals fromGLOBALG.A.P. certifiedproduction processes . On top of that , it makes products stand out from the competition and shows their dedication to responsible cultivation . Also for the growers , using this label means extra packaging as they will be featured in the GGN Label political platform . On top of that , they all can benefit from promotional material that they can apportion with their customer , like visual fabric , breaker point - of - sales agreement pamphlet , school text proposals for their site , and so on . "
RequirementsIn order to use this GGN Label , the cultivator has to follow with two requirement . First , it needs to have a GlobalG.A.P. IFA credential or a documentation of an equivalent benchmarked dodging . On top of that , a GRASP Assessment with the position of full compliance is needed . When look at the suppliers side , the whole provision chain must be GLOBALG.A.P. CoC manifest . In any eccentric , the company that is creditworthy for the labelling of the product take to signalise a license understanding with GLOBALG.A.P. in fiat to get the license to expend the GGN Label . This may either be that agriculturalist or the provider .
What does it cost?For GLOBALG.A.P. certified producer , suppliers and retailers , there is no supererogatory fee charge to use the GGN recording label , as it is already include in the manufacturer registration fee producers pay together with their yearly corroboration cost . Only for the manufacturer of tantamount benchmarked scheme , a engagement fee is asked . But how is it reckon ? " First , these system participants are asked to sign a declaration with GLOBALG.A.P. , then we calculate an annual fee , based on the certify surface , consort to the GLOBALG.A.P. fee tabular array . third , a 20 % administration fee is contribute and 100 euro unconditional fee for B2B Benchmarking is being substracted . "
Increasing interestThe label was enclose in 2017 only and has gain a lot of interest group over the last 3 years . presently , the label has 11 retail partners and 415 visibility online . The number are look to increase even further in 2021 and this class , they will also focus on the realisation of societal modules in the FSI social basket for the use of the GGN label . " This will further nullify duplication for manufacturer . "
For more information : GLOBALG.A.P[email protected]www.globalgap.org
