Hydrangeas is one of the most rapidly growing categories and one of the most quickly growing categories in woody shrub . Last calendar week , on September 9 , Bailey Nurseries - known for Endless Summer and First Editions - organized a webinar in which they discussed everything , from kind survival of the fittest to output to sales of their hydrangeas . A transcription of this webinar will be available to Bailey customers when they log into the Bailey site , but in this clause below , we will already give a glance on what has been discussed .
BreedingIt all starts with breeding which at Bailey Nurseries takes place on their 40 land site in Athens , Georgia , where 3 full time breeders are breeding selecting and trialing the mixed bag continuously , explains Natalia Hamill , Brand & Business Development Manager at Bailey Nurseries . On top of that , they scour the planet attempt new , and fostering partnerships to bring genera - defining creations in woody plant . Remontancy is one of their principal criteria and over the years this genetic trait has become the holy Holy Grail for hydrangea breeders because it lead in more flush . Their hydrangeas bloom continuously on previous growth and young growth , this compared to many other multifariousness that bloom once a season only on sometime growth .
Endless Summer Hydrangea macrophylla and First Editions plant are prize examples of their commitment .
Endless Summer ® assortment
Endless SummerEndless Summer is one of globe ’s honorable sell garden hydrangeas . The dispersion of this plant is worldwide and in North America only there are already more than 32.5 million units sold and 5 million in Europe . It is bred for garden performance and rebloom on new growth . Currently , the assortment consists of 5 varieties . One of the in vogue introductions - retail entry in 2019 - is Summer Crush ( named Summer Love in Europe ) , see below .
Endless Summer ® Summer Crush
" It has rich raspberry - red or neon - imperial florist quality blooms on a hardy garden hydrangea . This compact growing hydrangea with dark green glossy leaves is prove to be Zone 4 moth-eaten hardy and the most wilt resistant Endless Summer yet . On top of that , bloom and leaves resist brown in summer . "
First EditionsWhen looking at the hydrangea paniculata assortment available , the first thing that may come out into your mind may be ; Why are there so many ? Hamill explains that the reason is simple , that it is just because it is such a popular harvest with a great need . " In First Editions , three of the top 6 Peter Sellers are paniculatas , for example . It is a crop with many landscape painting economic consumption , namely as focal point , foundation planting , multitude planting & groundcover , cover , pollinator plantings and for cut flowers . " For First Editions , the breeding team only picks the varieties that are distinctively different . Currently , the First Editions Panicle Assortment consists of six varieties . The two top sellers are Strawberry Sundae and Vanilla Strawberry . Berry White is one of their late foundation .
First Editions ® Berry White ® Panicle Hydrangea
" Its long - awaited instauration is a step forward in paniculata breeding . With strong , upright stems and great cone shape - shaped flower panicle that stay good , this plant is a summer ravisher . Like the other paniculatas from Mr. Renault at Pépinières Renault , the flower color starts out blanched in July then work up to dark pink . Coloring occurs from the bottom and go on to the top of the panicle . Berry White blooms a niggling later than Strawberry Sundae and about the same time as Vanilla Strawberry . Color sunglasses can vary according to location , clime and type of soil . "
ProductionAfter rearing , trialing , take and commercializing the variety , growers can lead off producing the motley . During the webinar , a lot of hint , tricks , technological and in depth information was shared about the cultivation of the Endless Summer and First Editions Hydrangeas .
New looking at First Editions ®
MarketingWhen the product is finished and the product is ready , it is time to sell it . And when sell a product , it is important to commercialise your merchandise . For Endless Summer , for good example , they introduced the Bailey Deco Pot Program with Deco Pot shred and also hanging basket shred . For First Editions , they inaugurate a new over-embellished pot and new look that will be in retail next fountain . With this unexampled pot , they are eager to tie in more with the consumer and show them that it is potential to have a good - looking landscape without the hard employment ; these shrubs and trees are hardworking and therefore make it less of a hassle to have a good - look landscape .
On top of that , they introduce a consumer website;www.garden - gab.comwhich can be introduce on a desktop and mobile machine . On the website the consumer can ask a motion and within 24 minute , they will receive an resolution .
For more information : Baileywww.baileynurseries.com
