Empowering Gambian women in the horticultural sector

The Jokkalante Market Platform for Farmer , buyers , and service supplier in The Gambia to eliminate trade barriers . The International Trade Centre ( ITC ) , in partnership with the Ministry of Trade , Industry , Regional Integration and Employment in The Gambia , launch the Jokkalante Market Platform .

The forward-looking Es - DoC weapons platform , funded by the Enhanced Integrated Framework ( EIF ) , is set to overturn agricultural barter in The Gambia by connect farmers , buyer , and car transporter , for efficiency and growing in the farming time value chain .

It offers a comprehensive set of functionality that facilitates seamless quislingism and boosts market linkages in the area ’s horticultural sphere . By simply accessing the platform through WhatsApp or visit the site , farmers , buyers , and serving provider can easily tie in and mesh in agricultural patronage activity . The chopine ’s WhatsApp number , +220 529 3333 , allow for users to record and get at the various feature and services .

Benefits let in :

The Jokkalante Market Platform eliminate traditional roadblock to craft and profit the integral agricultural value mountain chain . A meaning milestone in advancing the land ’s horticultural sector , the e - commerce platform paves the elbow room for increase market access , improved productivity , and economical authorisation for sodbuster , buyers , and service supplier .

During the launch event , H.E. Lamin Dampha , Permanent Secretary at the Ministry of Trade , said : " E - commerce is an increasingly important aspect of today ’s saving . It offers opportunity to overcome traditional obstacles to trade , including the toll associated with physical distance . This opens unprecedented opportunities for businesses to wage in cross - border trade . The Jokkalante Market Platform has been uprise within The Gambia , hold into account the unique needs of our local context . "

Milena Niehaus , ITC Project manager , said : " The finish of the Jokkalante Market Platform is to boost local production by improving grocery linkages . With its user - friendly WhatsApp bot , the political program makes it wanton for sodbuster to connect with buyers , promote the sales event of local produce . By simplify the trade process , we indue farmers and bestow to the development of the horticultural sector in The Gambia . "

Buyer Isatou Nyassi remarked during the event : " Before , we had to go to neighboring nation to source horticultural products . That has changed with the launching of the Jokkalante Market chopine . Now , we are capable to buy from local producers through the platform . "

While Ousman Manneh , a farmer , said : " selling is a challenge for every producer , and the weapons platform has come to deal this challenge . It is really helping us because it is user - well-disposed . The political platform has started yield fruit , and we have set out using it to trade our produce . "

origin : intracen.org