Crisis or not , the market is always looking for fresh and different products and ease . Kenyan cultivator Zena Roses limited experiences it firsthand . When the market started to open up in July , the demand for their new rose wine - varieties as well as recently contribute other crops was high . This is explained by Bernard Muthuri , gross revenue director at the farm .
COVID-19 so farZena Roses is comprise of Zena - Asai and Zena - Sosiani , and in the thick of the pandemic , they decide , despite some farms closing up and cut back the crop , to persist in functioning so that they could append the market when the situation would stabilize . In July , the mart opened up and the demand for their variety and particularly their unexampled diverseness start to increase . “ In July , as the lockdown measures were being ease in different parts of the worldly concern , the market initiate to open up . In the month of August , the market was very unspoiled and we insert a Modern assortment of chrysanthemums in the market and were received very well . The month of September was particularly very right as the requirement was high and the unexampled varieties of rose that we had introduced in the mart were received very well . There was still very good demand too for the chrysanthemums that we had introduced in the marketplace . The calendar month of October started well but at mid - October , demand protrude going down as the second wave of Covid-19 was being account in dissimilar land . ”
New rose varietiesThrough the early client involvement program from the rose breederUnited Selections , Zena roses enforce plant trial for the several varieties . Trials of the new salmagundi yielded good results ; which has compelled Zena roses to go commercial with the above mentioned varieties , namely Swipe , Madam Pink , and Speechless are among the Modern varieties from United Selections . Additionally , Madam Pink fall under the famous Madam ’s family ; which is comprised of Madam Red and Madam Cerise . gay Confidential and Yellow Sunburst are among the white-livered varieties . According to Muthuri , these Modern varieties were received well with Yellow Sunburst , Sunny Confidential and Snow White in particular .
Expanding compartmentalisation with new cropsApart from rose , Zena - Asai and Zena - Sosiani grow dissimilar products as well . This diversity has been facilitated by their not bad market place share , due to their presence in the business for more than two decades . “ It is our aim to give our customer all the requirement from a single source , ” says Muthuri . The farm grow the following too ; Ornamental Eucalyptus , under Eucalyptus category , Zena grows Baby Blue and Parafolia , Chrysanthemums , Alstroemeria , Gypsophilas are also among of their products .
Zena ’s commitment to environmental sustainabilityNot only the product itself , but also the process of bring forth this intersection is of high importance to Zena ; they are fully attached to environmental sustainability in its production of roses . This is exhibit by the implementation of both the vermicomposting program and the solar task after . These environmental sustainability programs have been implemented in Zena ’s two farms .
Zena ’s farm are located in Eldoret , Rift vale in Kenya . Both Zena - Asai and Zena - Sosiani are strategically situate along the Sosiani River at 2250 m and 2200 m above sea level respectively . The part experiences well-disposed climatic stipulation throughout the year , perfectly suitable for the production of quality roses . The farm get at least 1400 mm of rainfall annually .
For more information : Zena Roses KenyaEmail:[email protect ]
