After a 2 - year hiatus due to Covid , the Canadian Produce Marketing Association ( CPMA ) is very much look forward to holding an in - person event in Montreal from April 5 - 7 , 2022 . These dates were secured a few years ago , and for many years , the organisation ’s yearly event has been held this time of year . However , this past Friday , inauspicious tidings arrived when Messe Berlin decided to hold their Fruit Logistica Berlin event April 5 - 7 as well . A worsening situation of the coronavirus pandemic in Europe is wedge the organisation to put off its traditional February upshot .
“ We are let down that Messe Berlin did not look up with other result before making their decision to move their event to April , ” says Ron Lemaire , CPMA ’s President . “ I empathize with those companies looking to expand their networks in Canada and Europe , as this date selection by Messe Berlin will mean tot up price of doing business for caller that traditionally show at both . This is especially concerning during a time of increased supply concatenation perturbation and challenges , demand human face - to - face group meeting in Canada to ensure business is secure and unchanging . ”
“ Event planners in North America work together , specially during these difficult times , to support their exhibitors and visitors by coordinating issue in a manner that offer synergism . ” Lemaire has reached out to Fruit Logistica leadership to remark the displeasure on behalf of joint player , who touch CPMA and vocalize their frustration with the organisation of Fruit Logistica . He is hopeful the senior team will be willing to enquire other appointment choice for their event to benefit all joint exhibitors and participant from around the world .
Not all joint participants impacted“We are sorry to hear that the situation in Europe requires postponement of Fruit Logistica Berlin , ” says Shannon Boase , Director New Market Development at CKF in Canada . “ However , it does not touch our desire to participate at both events , ” she continued . The companionship ’s sales team has a deep work bench , allow for presence at both issue at the same time . “ Our international sale squad will exhibit at Fruit Logistica Berlin , and our North America sales event team will handle CPMA , ” Boase commented . At CPMA , the troupe primarily targets purchaser from North America and South America while at the Berlin show , vendee come from everywhere else .
Shannon Boase and Fiona Meads of CKF , Inc.
Lower attendance?“I was very surprised by the news , and as connection member , we are torn , ” says Mario Masellis , Director of Sales & Marketing with Catania Worldwide . “ Fruit Logistica is the largest show in the worldly concern , but at the same time , our national show is also of importance , as that ’s where our national sales happen . CPMA is a very informal show as you meet suppliers and likely new customers in a fun , yet almost informal scene . Fruit Logistica is where you meet the good deal - breakers and the signers ; it ’s a very serious show . ” Catania Worldwide normally attends both result . “ For the retiring 18 or 19 years , I ’ve been going to Fruit Logistica , and it ’s always in the same city at the same clock time of twelvemonth . To move the show without any interview is very dissatisfactory . The companies who are exhibiting at CPMA have already made their committedness and will be at the Canadian show . However , the international attender may think double about coming to Canada and some 5,000 to 6,000 people from North America may have to decide not to attend Fruit Logistica . ”
Oppy typically also look both shows . “ Being a Canadian fellowship , with many of us holding part on the CPMA board , we will absolutely have a presence in Montreal , ” says the company ’s Chairman and CEO John Anderson . The overlap is likely to have an impact on the number of masses company will send to each event . “ Some multitude will feel the need to opt one show over another , or , like us , modify the issue of visitors to each . ” Although Anderson absolutely empathise why Messe Berlin needed to alter their February date , it is indecipherable as to why the governance pick out to reschedule during CPMA .
James Milne and John Anderson of Oppy at CPMA in 2018 .
Despite the unfortunate news program , CPMA is anticipating large crowds in Montreal in April 2022 . Hotel elbow room blocks are oversold , and the trade show is look to betray out in January . The establishment says this will be their big case yet .
For more information : Ron LemaireCPMA[email protected]convention.cpma.ca
Shannon BoaseCKF , Inc.[email protected]www.ckfinc.com
Mario MasellisCatania Worldwide[email protected]http://www.cataniaworldwide.com/
Kelsey Van LissumOppy[email protected]www.oppy.com
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