Office De Ruiter Colombia
2,500 hectare of rosaceous output in ColombiaThe producers who recognize how to overcome this situation , reengineered the output chemical chain , resulting in increased productivity , quality betterment , technology implementation and optimization of imagination .
This change made the excerption of variety go from being an emotional determination to a more abstract analysis , complying with the agronomical characteristic and economic comeback call for by each manufacturer . Therefore , obtaining miscellany that see the demand of the producers is a continuous challenge for breeder of roseate varieties in the current Colombian market .
At present , there are 2,500 hectares of roseate production in Colombia , of which approximately 60 % is consolidated into four chemical group whose main marketplace is the United States . For these prominent producers , the selection of variety is so important that they have impute areas for their evaluation , even large than those of most rose breeder established in Colombia .
peak in the spot
Show Room of De Ruiter ColombiaSince five year De Ruiter Colombia has its Show Room , bud eye bank building and offices at Sunshine Bouquet farms , a group that is one of the largest producers of refreshing flowers In America .
On the left , squad of De Ruiter Colombia , on the right the show window .
Currently the most recognize varieties of De Ruiter in Colombia are Orange Crush ® , Frutteto ® , Super Sun ® , Snow Bliss ® and the tea hybrid miscellanea with a garden rose gap such as Pink and Dark X - Pression ® . In yellow De Ruiter ’s Super Sun ® is mainly competing with Brighton and Momentum . In orangeness De Ruiter ’s Orange Crush ® is market leader representing about one-half of all diverseness planted in this semblance compass . Also , in light and metier pink , De Ruiter ’s Frutteto ® and Sweet Unique ® are market drawing card .
On the left field : Visitors to the showcase . On the right : Opala
The impact of the pandemic on the industryIn 2020 , the pandemic because of COVID 19 and the uncertainty that was engender , affected the Colombian flower gardening mainly with the March and April shipments last year where a significant volume of the flower scheduled for Mother ’s Day was lost . This represented a decrease in exports by 25 % in volume and 20 % in tax income compared to 2019 ( source Asocolflores ) . Producers with a European market were more affected by the lockdown that fall out since February 2020 , mainly in Italy , France and Germany .
Another effect of the pandemic was that the product costs increased due to the implementation of the sanitary cadence required by the unlike authorities , however , rose cultivator kept their yield domain and operations running throughout the yr , respond to an atypical behavior of requirement during the summer and the relaxation of 2020 . According to Asocolflores , rise exports from January to November 2020 were 50,101 tons evidence an increase of 9.5 % compare to 2019 , but with a decrease in economic value of 2.3 % . Rose exports represent 22 % of Colombia ’s total flower exports , which main destination was the United States with 78 % followed by the United Kingdom 3.7 % and Japan 3.3 %
The booth of De Ruiter at Proflora 2019 .
A trend in impregnable and bright colorsThe renewal of colours during 2020 show a trend in stiff and promising colors , mainly yellow , orange and blistering pink . De Ruiter is bear to further expand this year in Colombia and see its sale increased , due to the introduction of new varieties that fit the alter , but volatile market . The datum shared between the rose breeder show the following color distribution of rose varieties that were sold in Colombia in 2020 .
Increase in maritime transportIn 2021 the year started off well for the Colombian rose industry . Valentine showed increased requirement in comparison with 2020 . However , the special cargo space confirmed the impact that the constraint lading capacity is having since a couple of class , stir up the step-up of marine transport . In 2020 , Ecuador ship about 100 refrigerate containers with flowers and Colombia about 500 to the USA . Sea freight is cheaper and the experience show positive results . The increase price for airfreight , especially during visor season , do favour this alternative room of transport .
have entree to the Pacific as well as the Caribbean / Atlantic ocean , Colombia can ship directly and within 4/5 sidereal day to both the East and West coast of America , without having to go through the Panama epithelial duct . Road transfer adds a few more day but threshold to door is maximal 10 days to the USA and 20 days to the UK . In the menses Jan - May 2019 the metrical scores ship to the USA more than doubled compared to 2018 ( from 3.867 to 5.846 MT , representing 10 % of air payload MT in 2019 ) . But also for the UK sea freight interpret an important intensity . The containers are packed at 1 - 2C and for security reasons are sealed at the farm , where the phytosanitary inspection get place , before being trucked to the Colombian port , thus preserving the cold chain . The wallop on caliber and ledge life is minimum on the weakened flowers , mainly carnations and chrysanthemums . gash rosiness in solid box as well as box with mixed fragrance , will see a grow mass shipped by marine exaltation , and for this understanding De Ruiter is focalise on ocean shipment tested varieties .
De Ruiter Colombia increased sales over the past yearsAs a rose breeder De Ruiter Colombia has transformed its selection of varieties from supply driven to exact drive . Together with new selling and anticipated course learn tool , De Ruiter Colombia has managed to increase its sales over the retiring old age , base on a solid long term kinship with its customers . construct like the ‘ 4X4 ’ , the ‘ hymeneals Collection ’ and ‘ Meet My rose ’ underscore the B-2 - bacillus and B - to - C vertical integration attack of De Ruiter thus create a preferred position with the manufacturer and the market for its portfolio of rose assortment .
For more information : De Ruiterwww.deruiter.com
