Eastern Europeans like heyday , but as far as yield is concerned , there has never been a Naivasha , Bogota or Westland in the region . Nevertheless , there are growers in every country , and they are increasing in telephone number and size of it . " After yet another expansion or investment , I have often remember this or that raiser would sit back and take it easy for at least the coming days . But then the undermentioned yr yet more outgrowth follow . "

Arjen Vlasman at theFlowersExpoMoscow , edition 2019

We talked to Arjen Vlasman , representative of rosiness stock breeder De Ruiter in Eastern Europe . He first visit the region in 2008 and since then he has been getting on a plane every few week to visit his client in Poland , Ukraine , Russia , Armenia , Azerbaijan , Moldova , Hungary , Romania and a XII other countries . Or rather , he used to , because since March last class everything is unlike . But the fact is that in all those commonwealth there are some serious , in high spirits - tech get up cultivator to be plant . Russia has about twenty , Poland perchance fifteen , in Ukraine it ’s a fistful , and everywhere else you may find at least couple of them .

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The growth in the region , in terms of output but certainly also in varieties , is especially present in Russia and , remarkably , in Armenia . This country , which is small and hilly , has one boastful adventage as compare to its big northern neighbour : sunshine and altitude . " It ’s not like Kenya or South America , " Arjen explains , " but in terms of climate it ’s sort of in between . In addition , the body politic has a unspoilt business climate and the regime encourage investments in horticulture . Besides , there seems to be no limit point to the demand from Russia , which bribe about 90 % of the shank . "

gamy numbers , more diversityArjen is convinced that output and turnover will continue to rear in the coming years . " We have an increasingly wide range , which is part due to the increasing requirement for more and more diversity . The spray roses called Bubbles are particularly pop . Misty Bubbles is a preferent and many growers have plant it . And speaking of Armenia , growers are all increase in size of it and in variety . There are only 6 or 7 of them , but where they used to be satisfied with 6 or 7 varieties , now they all want 15 or 20 . And it ’s not just Armenia , exactly the same thing we see all over Eastern Europe . That demand interpret into growth opportunities , which we at De Ruiter , thanks to our expectant mixed bag , are well positioned to seize . "

" One thing to note is that these expansions also increase costs , " Arjen keep . " mixed bag that are deal have to be protected and that get hold of time and fiscal way . Unfortunately , there are still growers who do not follow the principle and illegally propagate plants themselves . Fortunately , these are becoming fewer and fewer each year . In recent years we have been well support by the agency in the country touch on . "

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Go EastDe Ruiter has offices all over the globe , but nowhere in Eastern Europe . However , there is an office in Moscow , from where a Russian lady , Olga Aristova , helpes out with get by account . " That ’s a great root , and even more so now , because she can still natter our customer . Moreover , she speaks the language . In the futurity I hope we can open our own show glasshouse somewhere in or around Moscow . That would be a windfall , who says all that pre - covid traveling will really come back ? But those are just idea , as of now in this paying attention nothing has been decided . "

Since covid took off in March last year , the flower market in Eastern Europe has rough gone through the same developments as here in Europe . ab initio there was great affright and a lot of chaos , followed shortly after by a unattackable convalescence in demand and continuous good gross revenue . The biggest difference , Arjen observes , is that the lack of weddings and funeral gain even harder than elsewhere . flower are exceptional important with event , and since weddings are now to take space again , cut-rate sale are probable to get an superfluous boost .

FlowersExpo MoscowAll the more reason to go visit theFlowersExpoMoscow in September 14 - 16 . The fair is the most important floriculture business event of Eastern Europa , and of course Arjen hope to be able to attend .

For more information : Royal De RuiterArjen Vlasman[email   protected]www.deruiter.com